With Google ready to launch Google for Jobs, assessments will play an important role, as an overabundance of candidates flood the market
As Google does from time to time, it likes to shake up the world. This time Google is making headlines as it launches Google for Jobs. Just as they have mastered getting people the information they need in the everyday search world, Google is doing the same in the employment world by making it easier for job seekers to find the jobs they need.
At the heart of Google for Jobs is its ability to search job listings from all across the internet including other search companies like Monster and CareerBuilder, as well as Glassdoor, Facebook, and LinkedIn. Part of what makes Google for Jobs revolutionary is the behind-the-scenes technology that can organize jobs in a way that helps people find what they are looking for easily. It starts with a job family taxonomy that categorizes similar jobs into broader job families in a way that makes finding related jobs simple. On top of that, they throw a little Natural Language Processing and Machine Learning to continue to refine those algorithms based on how people search. For example, it will learn that when someone is searching for an account manager position or a sales position, that they are about the same job.
As Google makes it easier for candidates to find jobs, this also means employers are going to likely find an increase in the number of candidates applying for jobs. And when this happens, it is going to increase the burden on the recruiters, HR, and hiring managers to quickly and effectively sift, sort, and identify their next big hires. In fact, in early testing, Johnson & Johnson has seen an 18% increase in applications since integrating with Google.
What are companies to do when faced with an overabundance of candidates? This is when assessments are at their best. Whether you are a purist who thinks that an assessment should be used as a front-line screen or you simply want help figuring out who to interview first or what to interview on, now is the time to get serious about your assessment strategy. Most of us know, that the 800 pound Gorilla that is Google will likely change the employment world, and that means you need to be prepared in advance for the increase in candidates.
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You don’t want to get caught unprepared. Not only will an influx of candidates crush your recruiting and HR function, but it is well known that the candidate experience can quickly turn brand lovers into brand haters.
Now is as good a time as any to get serious about assessments. If Google is taking the employment world seriously, it is a good time for you to do the same.
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