Force BC Training: Lead Types

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Q2 2022 Introduction

What is PI Competitive Edge? If you’re new to the Edge (cool shorthand, right?), it’s a quarterly Product Marketing newsletter that takes 10 weeks of market research and breaks it down into a breezy 10-minute read. ✨ Almost like magic. ✨ Want to catch up on previous editions? Here’s what we’ve covered up until now:…

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Knowledge check

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Engaging Hire Free users

When a prospect creates a Hire Free account, you’ll want to be prepared to support their journey and uncover opportunities to engage with them as a consultant. This call should be brief, focused, and lead to clear next steps.  The initial call seeks to accomplish a few things for you and your prospect. It should: …

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Resources

Below you’ll find links to the documents referenced within each section of this playbook. Overview Create awareness and build interest Help prospects try before they buy Help prospects buy

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Conclusion

The switch to Product-Led Growth might seem like a big change. In fact, it’s just a continuation of the business strategies Arnold Daniels used in 1955. One of the biggest drivers of PI’s early growth was that it offered free Behavioral Assessments and readbacks to interested clients. Arnold Daniels didn’t convince the client our product…

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The power of value-based pricing

Until now, PI has relied exclusively on headcount-based pricing: we charge clients based on how many people work at their organization. In our Hire 2.0 release, PI gives partners the option to use what we call “value-based pricing” for Hire. In other words, clients who use the product less, pay less, while clients who use…

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What’s freemium and why is it so effective?

Freemium is an aspect of Product-Led Growth that offers limited features to users at no cost and then charges a premium for added functionality. In Hire 2.0, our limited plan is Hire Free and the premium plan is Hire Pro. Why are we using a freemium model? Because the way people buy software has changed….

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